3) What kind of Media institution might distribute your media product and why?

Poker’s Advocate would be distributed within the USA by Universal Studios and possibly by Summit Entertainment Internationally. Both these companies have distributed ‘Lock. Stock and Two Smoking Barrels’ and ‘Fear and Loathing in Las Vegas.’ Columbia Pictures would also be a good choice, as it has distributed ‘21’ which deals with Poker but its genre is very different to PA so it would be less suitable compared to Universal Studios.

However, if Poker’s Advocate would take the more artistic route and wish to be separate from large production companies, it could be invested using independent production companies, especially those in the “Poverty Row” (a catch all term used to encompass any other smaller studio that managed to fight their way up into the increasingly exclusive movie business). Republic Pictures is an independent film company that operated through 1939 to 1959. It specializes in western films and movie serials, and likewise PA could find a independent production company that would produce and distribute Poker/casino related films, that could appear as TV specials.